BE In The Know Blog

The connection between the brain, skin, and overall well-being is a complex and deeply intertwined relationship that researchers and the beauty industry are increasingly recognizing. This bond, first … read more

First let's generally define natural and synthetic. Natural ingredients are ingredients that are either directly derived from nature, or (more controversial) created to replicate nature. "Sy … read more

There are no regulations regarding the use of the word “natural” for any product, but the ingredient list will tell you the product’s story.  Some ingredients don’t appear … read more

The skincare world is buzzing with excitement about bakuchiol, a plant-based ingredient that offers many of the benefits of retinol without the irritation.The Gentle Power of BakuchiolThe Search for a … read more

We all know that natural oils can help dry skin, but, contrary to what you might think, yes you can use oils on oily skin! Plant oils don’t just hydrate dry skin, the also help oily skin stay so … read more